We finished up the specification for the Atom Syndication Format back in July, and now at last the process of getting an RFC number is complete. Atom 1.0 is RFC 4287--the first standards track syndication format specification! How long, I wonder, till Blogger switches from Atom 0.3 to Atom 1.0? Perhaps I'll have to write...
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Question: What would cause Google to load one page (http://www.geckotribe.com/rss/) over 700 times in 24 hours? Answer: I'll tell you when I find out.

Over the last few weeks, an ever increasing number of requests have been coming in from a few of Google's IP addresses loading the same page over and over and over......
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The White Hat Crew website has added a section for reviews of internet marketing products. The first two entries are for eBooks: The Rich Jerk and Google AdSense Secrets. Each review features a rating (scale of zero to five), the book's table of contents, a list of positives and negatives, brief chapter-by-chapter comments (with my...
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Utah residents watching The Amazing Race got a good chuckle tonight at the expense of the Utah-hating Weaver family. After listening to them dis our state, we enjoyed watching them make a major route finding mistake on their way from Heber City to Park City. The editing on the show didn't even begin to do...
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You may have noticed that SEO Secrets of the PageRank Masters has moved to a new domain: WhiteHatCrew.com. The more I see of the internet marketing world, the more I see of both ethical and unethical techniques. I'm a strong believer in ethical behavior, and have tried to practice and promote ethics in an industry...
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I had an idea for a website today, the value of which would be greatly enhanced if it were able to display the PageRank of pages that it linked to. I checked Google's API documentation and discovered two roadblocks: first, it doesn't include PageRank checking capabilities, and second, even if it did, it's currently limited...
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We are all consumers. If we stop consuming, we die within days. But some of us are more conumption oriented, and some more production oriented. Would you rather use your free time blogging, building a table, or writing a poem or a computer program, or watching TV, going to a movie, eating, or shopping?

Not...
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We all know that getting lots of inbound links is a critical part of search engine optimization. And most of us know that joining link farms, which create lots of links between totally unrelated sites, is not a good way to do it, because if Google catches you at it, they'll penalize you. So how...
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The Chordata RSS and Atom newsfeed directory is offering a 90 page eBook (PDF) on search engine optimization to anyone who rates 25 feeds by November 21. You'll need to create an account and log in to rate feeds. Once you've rated 25, you'll find a link to the eBook on the My Account page....
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Web surfers have essentially become blind to the standard 468x60 banner ad, and to a lesser degree to other forms of web advertising. Web ads must avoid the stereotypical "ad" look to be effective. So on the one hand, advertisers and designers integrating ads into websites need to be "sneaky", but on the other hand,...
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