If your search engine optimization efforts are focused solely and capturing visitors who are searching for products like yours, you may be missing a huge chunk of your market. Don't forget about those people who are looking for complementary products, services and information.

Over the last six months, some of the things I've done that...
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However high or low your page is in Google's rankings, more people will visit your site if the text that appears in their search results interests them. How does Google determine what text to display? What can you do to control it?

Obvious things first: The link text is taken from your page title. If...
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Drop shadows can be a useful design element for adding depth and variety to your webpage designs, but tranditional techniques for adding drop shadows have required adding images to your pages, resulting in some slowing of download times. Here's a technique for creating drop shadows using CSS which does not require images, and which allows...
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When was the last time you made a design adjustment to every page of your website? When was the last time you wanted to make a design adjustment to every page of your site? If the two dates aren't the same, I'm guessing that you're not making optimum use of website templates. Today, I'll discuss...
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When starting out with CSS, you may be tempted to assign a class or two to every item on your page. Today's tip will help you to accomplish the same amount of styling without overly littering your HTML with classes. The trick is to use descendant selectors.

Let's say, for example, most of your page...
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You've learned HTML. You've built your website. It looks just fine. Why should you bother to learn CSS? Why should you overhaul your existing site to use CSS? More to the point, why should you spend time that you could be using doing other important things learning and implementing CSS? Is it really worth it?...
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I've just posted a keyword density analyzer on my site. Use it to check whether your webpages repeat the keywords you want to optimize for the proper number of times. Don't repeat them often enough, and the search engines won't know what your page it about. Repeat them too often, and search engines will discount...
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I've just posted a new SEO article on how to increase your PageRank by creating more web pages. It covers a few dos and don'ts to help you maximize the benefit you get from adding new webpages to your site.

In response to my article on using RSS for SEO, the question has arisen of whether outbound links from a web page really reduce its PageRank. The answer? Yes and no.

Without going into too much detail, Google doesn't take PageRank away from one page and give it to another, so the answer is no....
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The SOS Band may not have been thinking about web design when they recorded "Take Your Time (Do It Right)", but that doesn't mean we can't apply their words to our craft. "Baby we can do it, take the time, do it right." If you build your website right the first time, you'll reap the...
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