Two simple steps to higher search engine placement: "Search Engine Optimization doesn't have to mean paying gobs of money to self-proclaimed professionals with questionable qualifications. Nor does it have to mean hiring an army of copywriters to fill your site with content. Two simple steps will boost your search engine ranking and give visitors a...
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Google's AdSense ads have started showing up in RSS feeds from a few different publishers. At present, they're just testing the concept, so not many publishers are able to participate, but it sounds like the program will be expanding soon. This will likely lead to more feeds carrying full content, rather than just summaries or...
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If your search engine optimization efforts are focused solely and capturing visitors who are searching for products like yours, you may be missing a huge chunk of your market. Don't forget about those people who are looking for complementary products, services and information.

Over the last six months, some of the things I've done that...
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How To Use The Multiplier Effect In Web Marketing describes how to use free eBooks and writing eZine articles for others' eZines to build traffic and links to your website. They also mention link exchanges--just be careful it you do that not to get involved in "link farms", where links are exchanged in bulk between...
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You wouldn't think that offending your target audience would be a good marketing strategy...but then you're reading this, aren't you? I figure whats' good for monstrous corporations has got to be good for a little weblog, right? So following the lead of beer brewers, I've decided to expose my readers for the dopes they are....
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Since deleting a few high-click-thru, low-conversion ads a few days ago, my number of conversions has increased. It may be a fluke--I'll have to wait longer to know for sure. It occurred to me as I glanced at my stats this morning that it may not always be good to have your ad at the...
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Google's AdWords is a great way to advertise on a budget. You write an ad and pick keywords that, when searched for on Google, will bring it up. Depending on the competition for your choice of keywords, you can advertise for as little as 5 cents per click. And you don't pay a thing for...
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I read an interesting book last week called The Tipping Point. It's all about the little factors that cause trends to explode. It got me thinking about the growth of RSS and other data bite formats. By now, we're definitely past the Innovator stage, where RSS is only used by people on the bleeding edge....
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Yesterday I decided to make a logo for Info Bite. After a bunch of doodling on paper, I came up with the five balls logo that you see here. Here's an excerpt from the Info Bite List homepage:

The five balls in the logo represent five bites of information. They are arranged to represent a...
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