The Chordata RSS and Atom newsfeed directory is offering a 90 page eBook (PDF) on search engine optimization to anyone who rates 25 feeds by November 21. You'll need to create an account and log in to rate feeds. Once you've rated 25, you'll find a link to the eBook on the My Account page....
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Marketing
Good sneaky, bad sneaky
by ZetaGecko | Marketing, Web Design
Web surfers have essentially become blind to the standard 468x60 banner ad, and to a lesser degree to other forms of web advertising. Web ads must avoid the stereotypical "ad" look to be effective. So on the one hand, advertisers and designers integrating ads into websites need to be "sneaky", but on the other hand,...
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Every time I see someone selling or trading a link bragging about it coming from a PR4 page, I'm not sure whether to chuckle or boggle. "PR4?" I think. "That's supposed to be impressive?" I guess it impresses some people, even if it doesn't impress us all. Which raises the question, what is "good" PageRank?...
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So, you want your site to show up as high as possible on Google. Join the club. 20 gazillion other websites are clamoring for the same thing. And guess what? Google has its own agenda. They don't care whose site comes up on top--whose business gets the free advertising. What they want is to give...
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There are a million ways to make money (or if you're already making money, there are a million ways to make more money). But none of us has time to do all of them. And few of us have the desire to do all that we have time for. Part of the secret to success...
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I've posted an Affiliate marketing example showing a way to create a search page for multiple affiliates programs. A few noteworthy notes:
1) The affiliate search results are displayed on your website so that if your visitor doesn't find anything interesting in their searches, they're still on your site.
2) Default search terms relevant to...
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Designing to maximize AdSense click-thru
by ZetaGecko | Marketing, Web Design
If you're an AdSense advertiser, there's an eBook (PDF) that you should consider reading: Google AdSense Secrets or What Google Never Told You About Making Money with AdSense. I considered getting it a few months ago, but decided then not to spend the money. I did some reading online about how to boost my AdSense...
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I just finished a redesign on the homepage for my RSS parser, CaRP. While I liked the general aesthetics of the old design just fine, the page suffered from having too much information crammed into it without sufficient organization. The new design contains almost all of the same information, but is organized in a way...
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The psychology of eBay
by ZetaGecko | Marketing
In thoery, eBay is a place where shoppers enter their maximum bids for items, and then the system sells them to the highest bidder for the lowest amount necessary to beat all other bidders. In practice, there's more to the game than that.
I haven't done any studies, but I've purchased a few items on...
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How's this for ironic: I just listened to a podcast from Church of the Customer talking with Seth Godin about his book Are all marketers really liars?, and as my MP3 player finished playing it and went to the next track, the first words to come out were, "Hey, shut up. Don't lie to me."...
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