Well, the "sales letter" style homepage I tried out for CaRP last month was no Willy Loman, but a statistical analysis of its conversion ratio (page views to downloads of the free version) showed that it didn't perform as well as the page that I'm using right now, and while I don't have stats to...
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A while back, I overhauled my shopping cart system so that it guided the user through the process better. I'll admit that I didn't bother tracking the difference that it made, but my general impression was that the change was for the better. Today, I realized that I could streamline the checkout process further, and...
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When I first started seeing those "sales letter" webpages, I didn't find them very appealing. They're long, often repetetive, don't contain many (if any) links to more information about the product. But apparently, they're very effective. Well, I've finally taken the plunge and ditched (at least temporarily!) as design I really liked on one of...
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You may have heard that it's possible, depending on your current price, to increase sales by increasing your price for a product. This is because a higher price suggests that your product is more valuable. "People will sell any old junk for a buck, but who'd charge $50 unless it was really worth something?" If...
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While perusing ClickBank today, I came across a program named "Affiliate Link Cloaker". It protects affiliate links from hijackers and the like, preventing the theft of one's affiliate commissions. My first response was to be amazed that anyone could sell such a thing, as easy as it would be to build one. But then, I'm...
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I had a crazy idea today. I'm putting more time into affiliate marketing recently to capitalize on the web traffic I've built up over the years. To date, my own products are making me a lot more money than I'm getting through affiliate links. But that's starting to shift, and the changing trend has got...
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I've added reviews of two more eBooks to the White Hat Crew reviews page: The Silent Sales Machine Hiding on eBay and How To Turn Auction Traffic Into Cash. You can buy them together, saving $10, but I recommend just buying "The Silent Sale Machine Hiding on eBay", which at $24.97 is definitely a good...
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The White Hat Crew website has added a section for reviews of internet marketing products. The first two entries are for eBooks: The Rich Jerk and Google AdSense Secrets. Each review features a rating (scale of zero to five), the book's table of contents, a list of positives and negatives, brief chapter-by-chapter comments (with my...
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You may have noticed that SEO Secrets of the PageRank Masters has moved to a new domain: WhiteHatCrew.com. The more I see of the internet marketing world, the more I see of both ethical and unethical techniques. I'm a strong believer in ethical behavior, and have tried to practice and promote ethics in an industry...
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We all know that getting lots of inbound links is a critical part of search engine optimization. And most of us know that joining link farms, which create lots of links between totally unrelated sites, is not a good way to do it, because if Google catches you at it, they'll penalize you. So how...
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