I got an email from eBay today. The subject line was \"don't disappoint them - get the hottest toys\".<\/p>\n
I understand that marketers want to tap into emotions to motivate people to buy. And that's okay.<\/p>\n
Up to a point.<\/p>\n
Let's make eBay's message a little more explicit: \"If you don't buy everything your kids want through eBay, you're a deadbeat parent and a jerk.\" Is that not exactly what they're trying to make you feel like if you don't respond?<\/p>\n
Of course, a headline like that wouldn't sell much. So instead they say \"don't disappoint them - get the hottest toys\".<\/p>\n
Sorry eBay. I understood your implication. And I find it offensive.<\/p>\n
Bad form.<\/p>\n","protected":false},"excerpt":{"rendered":"
I got an email from eBay today. The subject line was \"don't disappoint them - get the hottest toys\". I understand that marketers want to tap into emotions to motivate people to buy. And that's okay. Up to a point. Let's make eBay's message a little more explicit: \"If you don't buy everything your kids...
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